Monday, March 14, 2005

Using Body Wash on Face to Sweep North America

Fired Apprentice Candidate Kristen Kirchner has announced, via a press release titled Should Kristen Kirchner Have Been Fired on The Apprentice 3? that she "is in pre-production on a personally financed re-shoot of the Dove commercial" that she directed on the episode on which she was fired. "The thirty-second spot will be released in late Spring," according to the press release, although it is not revealed where the commercial will debut. Perhaps it will first premiere in New York and Los Angeles, and then "drop" elsewhere in the Summer.

Kristen's team is working so hard on the advert that they don't have time for things like proofreading, which is why her press release contains this not-quite-ready-for-press-release sentence:

During Week 4, Project Manager Kirchner was given the axe by The Donald despite the fact that her 'Net Worth' team did not actual lose the challenging task of creating a commercial ad campaign for Dove Cool Moisture Body Wash.


The part seemingly attributing Net Worth's "downward spiral of losses" to Kristen's firing is ... interesting. It leads to the question "Fans of the show continue to wonder, 'Should Kristen Kirchner really have been fired by The Donald?'" -- which can't be a typo because it's in the headline too, although there it's not attributed to these mysterious fans. In any event, you have to love this PR puffery. Oh, okay, you don't have to.

It isn't surprising that Kristen thinks she shouldn't have been fired; many candidates think they shouldn't have been fired. However, most of them don't try to recreate the task Trump feels they failed. That's the (faux-)news. Tara has enough sense to not head out to Harlem with a bunch of spray paint and take-two the Gran Turismo 4 ad. Brian is not spending time in New Jersey intent on proving he can renovate hotels as well as anyone.

It could be the most brilliant commercial ever, and it would still be a bad idea, Kristen. It looks desperate. The idea with Apprentice tasks is to see how you do under a particular set of circumstances -- with a budget, and working with your teammates, who you may or may not get along with, just like in the real corporate world. Whether or not you can direct a great commercial now, on your own terms, is irrelevant. Doing this commercial now just makes you look like a control freak who can't move on. However, in the extremely unlikely event that you are making a cucumber porn ad and this whole thing is a big joke, mad props.

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